‘Persona’ From Half Alive Challenges Perception

Indie Pop/Rock trio half•alive have released their third studio album, Persona, via Virgin Music Group. The body of work “touches on love, anger, longing, crisis and estrangement.” Throughout 11 tracks, half•alive explores “what it means to be human”, including “how do personalities develop and how does the outside world perceive you?”

The band teamed up with Ray-Ban for the video for new song “All My Love (Imperative)” filmed entirely on the new Ray-Ban Meta Smart Glasses.

Josh Taylor explains:

A consistent state of busyness is normal in a city like Los Angeles. We don’t know how to rest. We don’t know how to differentiate what we do from who we are. We are all guilty of responding to the simple ‘how are you?’ with a knee jerk ‘I’m good, I’m really busy’ to try and attach our degree of hustle to our self worth. ‘All My Love’ is poking at the idea that worth is downstream from work.

Fans will get a chance to hear these songs live on their Persona World Tour, produced by Live Nation, kicking off next Spring. Kicking off in March of 2025, this tour will travel around North America, stopping at venues like Brooklyn Paramount, Marathon Music Works, South Side Ballroom and Hollywood Palladium with support from The Walters and mehro before heading overseas to a variety of cities throughout Europe and the UK, wrapping up down under in June in Australia.

Tour Dates:

Fri Mar 28 – San Diego, CA – House of Blues San Diego
Sat Mar 29 – Phoenix, AZ – The Van Buren
Mon Mar 31 – Austin, TX – ACL Live at The Moody Theater
Tue Apr 01 – Dallas, TX – South Side Ballroom
Wed Apr 02 – Houston, TX – House of Blues Houston
Fri Apr 04 – Orlando, FL – House of Blues Orlando
Sat Apr 05 – Atlanta, GA – Tabernacle
Sun Apr 06 – Nashville, TN – Marathon Music Works
Tue Apr 08 – Charlotte, NC – The Fillmore Charlotte
Wed Apr 09 – Philadelphia, PA – The Fillmore Philadelphia
Fri Apr 11 – Boston, MA – Roadrunner *
Sat Apr 12 – Brooklyn, NY – Brooklyn Paramount
Sun Apr 13 – Silver Spring, MD – The Fillmore Silver Spring
Tue Apr 15 – Detroit, MI – Saint Andrew’s Hall
Wed Apr 16 – Toronto, ON – Danforth Music Hall
Fri Apr 18 – Columbus, OH – KEMBA Live! *
Sat Apr 19 – Madison, WI – The Sylvee
Tue Apr 22 – Minneapolis, MN – The Fillmore Minneapolis presented by Affinity Plus
Wed Apr 23 – Kansas City, MO – The Truman/The Uptown *
Fri Apr 25 – Denver, CO – Fillmore Auditorium 
Sat Apr 26 – Salt Lake City, UT – The Union Event Center
Tue Apr 29 – Seattle, WA – ShowBox SoDo *
Wed Apr 30 – Portland, OR – Roseland Theater
Fri May 02 – Los Angeles, CA – Hollywood Palladium
Thur May 15 – Prague, CZ – ROXY 
Fri May 16 – Munich, DE – Theaterfabrik
Sun May 18 – Berlin, DE – Metropol
Mon May 19 – Hamburg, DE – Große Freiheit 36
Wed May 21 – Cologne, DE – Live Music Hall
Thur May 22 – Paris, FR – La Cigale
Fri May 23 – Utrecht, NL – TivoliVredenburg – Ronda
Sun May 25 – Birmingham, UK – O2 Institute Birmingham 
Mon May 26 – Glasgow, UK – SWG3 Galvanizers
Tue May 27 – Manchester, UK – O2 Ritz Manchester 
Thur May 29 – London, UK – Roundhouse
Wed June 18 – Perth, AU – The Rechabite
Fri June 20 – Melbourne, AU – Northcote Theatre
Sat Jun 21 – Sydney, AU – Roundhouse
Sun June 22 – Brisbane, AU – Princess Theatre
*Non-Live Nation Date