Nashville’s Katie Schecter has released new single and video “Pay It No Mind.” The song serves as her “personal mantra,” and a reminder “not to sweat the small stuff.”

She says:

It’s not about ignoring all things unfavorable and living in a bubble of ignorance…it’s about saving your energy for when it really counts, for the stuff that really matters.

Schecter wrote the song in its entirety while sitting behind the drum kit.

She explains:

That’s not my typical approach to writing, but I’d been listening to Bill Withers ‘Use Me Up’ on repeat just after he had passed, and I was pretending I was James Gadson (falling short obviously), and ended up landing on a groove that felt right and sang aloud to the beat. I put chords to it afterward.

Recorded live to tape at New York City’s Diamond Mine Studio, “Pay It No Mind” was produced by her husband and creative counterpart Nick Bockrath, lead guitarist for the Rock outfit Cage The Elephant. 

The track features her close friends, including the rhythm section of Nick Movshon and Homer Steinweiss, with Phil Towns on organ, and Matthan Minster on background vocals.

The video, directed by Casey Pierce at Tournament Studios in Nashville, was initially inspired by Jørgen Leth’s short film of Andy Warhol eating a cheeseburger. As the concept developed, the the piece became a nod to Pop Art’s often literal interpretation of Western culture.

Schecter comments:

The various clutter in the video represents the small stuff, and I’m just trying to tune out the noise and keep it simple.

Schecter has a new full length album slated to drop sometime in 2025.