Reba McEntire’s “I Can’t” Seeks Higher Ground And New Beginnings

Reba McEntire has unveiled the official music video for her new single “I Can’t.” Directed by Dano Cerny, the landscape-driven video showcases dancers whose movements are inspired by the song’s lyrics.

The video also features the entertainer in outfits that reinforce the narrative of “a resilient soul rising above the turmoil of a tumultuous relationship’s end, seeking higher ground and new beginnings.”

“I Can’t” premiered on NBC’s The Voice, followed by a performance on the Academy of Country Music Awards.

This Fall, Reba will return to television sets across the country as she continues as a coach on Season 26 of NBC’s The Voice, which debuts Monday, Sept. 23, 2024. Reba also stars in and executive produces on the forthcoming sitcom Happy’s Place, which will premiere Friday, Oct. 18, 2024 on NBC.