[Cover image credit: Still from “Fall Into Me” music video]

Eve Parker Finley, takes listeners “on a journey of self-discovery” with her latest music video, “Fall Into Me.” What began as a ballad became “a driving dark disco anthem” for Finley.

The video is the final preview of Eve Parker Finley’s sophomore album In The End which arrives February 9, 2024. Finley will perform the new music live in Montreal on February 10th, 2024 at Studio Phi.
 
Describing “Fall Into Me”, Eve Parker Finley says:

This is one of those tracks that ended up in a completely different place than it began. Nick Schofield (producer) and I went back and forth for weeks on how best to present this song, but everything changed the day Nick sent back this synth arpeggio off the top of the track. It was at this moment we knew: this track was to be a driving dark disco banger.

The lyrics delve into Finley’s “complex relationship with shame, singing, and the fear of stepping outside social norms.”

As a trans woman, she shares:

Living outside society’s normative expectations isn’t a choice, but how I give myself grace, patience, and love, is.

Accompanying the single is a music video directed by Brittny Canda, a Juno nominee and UKMA winner. Since “Fall Into Me” explores “the power of embracing the rebellious sides of ourselves”, Finley plays three roles in the video: the ambitious “Eve,” her eccentric therapist, and “The Bad Girl Queen,” a “personification of her inner dialogue.”
 
Brittny Canda reflects on the collaborative process:

The video concept built on Eve’s comedy and therapy experience. We knew we wanted an underground world, and after being reminded of Eve’s first viral TikTok video about directions to a sewer rave, we found our underground lair in the Brockville Tunnel.