Birthh Captures First Lovestruck Moments For “Jello”

[Cover photo credit to Allegra Toran]

Brooklyn-based, Italian-born Alt-Pop artist Birthh has announced her third studio album Moonlanded due out September 8th, 2023 and shared a track and video for “Jello” about being “lovestruck”. The track conveys the feeling of “diving headfirst into a sweeping new crush.”

The forthcoming LP Moonlanded invites listeners into Birthh’s world, where she revisits her childhood in the Tuscan countryside after unexpectedly starting a new life in Brooklyn.

She shares:

When COVID hit it just felt like it was gonna be over in a couple months, I ended up not going back home for 2 and a half years. A lot of life happened in that timespan. This is my journey into what it feels like to be a sensitive human in their 20s in the 2020s, through all the pressure coming from within and from the world we were left with. Landing is finding a way to stay present and to love the process, it’s about creating space for ourselves and realizing that each of us is the protagonist in our own story.

Moonlanded was written, recorded, and produced alongside collaborator London O’Connor in Birthh’s apartment studio, appropriately named The Moonbase.

The accompanying video for “Jello” is a queer love story that takes viewers from Brooklyn to Central Park alongside Birthh and her life partner Storm Higgins, who was also the video’s art director, makeup artist, and stylist.

Birthh adds:

Our relationship was the ultimate U-Haul experience and I think the video reflects that. It was really important for Storm and I to show the evolution of our love through a sweet, dreamy lens because that’s what it felt like to us. Sapphic love is often either hypersexualized or dismissed. Coming from a more conservative culture like Italy, it hasn’t always been easy to express my queerness fearlessly. But we’re here, we’re proud, and representation really does matter. I wanted a video that would make 15-year-old me feel more comfortable in her skin.

The video was shot and directed by Santiago Elliott.

Artwork photo credit to Allegra Toran & Storm Higgins

Birthh has played festivals around the world like Primavera Sound Barcelona, SXSW, and has shared the stage with PJ Harvey, Mac DeMarco, The Temper Trap, and more. She’s also supported artists on their headlining tours and shows, including Imagine Dragons, Andrew Bird, Benjamin Clementine, Mika, and Nick Murphy.

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