[Cover photo credit to Chuck Schmidt Staub]
Autogramm, the synth-driven, Power-Pop trio from Chicago and Vancouver have released a new video for their latest single, “Too Loud”. This marks the fourth music video from their sophomore album No Rules. More of a short film than music video, “Too Loud” was shot, acted, edited, composed, and scored by the band.
The song is a tribute to the late Chilliwack / Headpins guitarist Brian “Too Loud” McLeod while the video is a homage to SCTV, Michael Mcdonald, Lance Mountain, and Yacht Rock. In the video Sir Richard Branson gives Autogramm one last chance: record a hit single, or get dropped! Branson insists the band be at the studio to record by high-noon. Band member The Silo, on a bender and living on his boat, almost doesn’t make it. CC Voltage and Jiffy Marx, who have their shit together, simply enjoy a summer ride to the studio. Singer Jiffy Marx says “It’s basically Autogramm’s ‘Thriller’ video.”
The video was inspired by an SCTV clip where Michael McDonald (Steely Dan, Doobie Brothers) races through the city to get to a Christopher Cross recording session (see SCTV clip here).
Regarding the message behind the lyrics, bassist CC Voltage explains:
We had been talking about Canadian classic rock at rehearsal, and the band Chilliwack in particular. I had mentioned the story of their late guitar player Brian McLeod and his boat, The Grand Marnier. We did a little research and realized it had a full recording studio on board and he had an awesome ‘first mate’, a dog named Sailor. Sadly he passed away in 1992, but he left a legacy of amazing classic rock music for Canadians and the world.