Glam rockers Royal Sugar have released the official music video for new song, “Fleeting Love”. The band teamed with director Ryan McLemore (Gayle) and filmed the video at Vu Studios Nashville. The song is about toxic relationships, but takes an objective look, if possible, at their addictive qualities.
The track itself was recorded at Castle Studios with Producer/keyboardist David Dorn (Billy Joel, Hootie & The Blowfish, Luke Bryan), Grammy Award-winning engineer Drew Bollman (Taylor Swift, Bon Jovi, Keith Urban, Steven Tyler, Sheryl Crow, Dolly Parton), mixer John Kaplan (Paul McCartney, Elton John, Black Pumas, Brittany Howard), and mastering engineer Randy Merrill (Taylor Swift, Harry Styles, Lady Gaga, Adele, Paul McCartney).
The duo share about the song:
This song is about our drug of choice: Toxic relationships. A widely experienced trope, but one of the most powerful. Running back again and again to a toxic fling for a quick hit and feeling low right after knowing that’s all it will ever be. You want more. You want love. Likening this person you run to as being as addictive as a drug. With just as many side effects.
Tyler Cohenour and Garrett Carr met in college, and ended up relocating to East Nashville in 2016 to work on music. They bought a house and turned it into a studio where they began their writing relationship. They only became Royal Sugar in the Fall of 2021, a product of pandemic isolation and a “reinvigorated desire to make things happen for real”.