Canadian duo Whitehorse, composed of Melissa McClelland and Luke Doucet, were originally planning on recording an EP of 70s country songs instead of what became their upcoming album I’m Not Crying You’re Crying, out on January 13th, 2023 via Six Shooter Records. But when the lockdown hit, the pair began churning out original songs.

McClelland shares:

Luke was like staying up late every night and writing all the songs about lockdown. And then he all of a sudden had like this collection of songs about lockdown that was stunning, and so I was like, oh, okay, I’m going to shift my thinking and start writing thematically.

The first song McClelland penned during these sessions was “If The Loneliness Don’t Kill Me,” an idea developed from the song’s refrain: “If the loneliness don’t kill me, then the good times surely will.”

The track’s accompanying music video, filmed in LA and directed, Produced, and edited by Lyle Bell and Caitlin Veitch, combines a contemporary look with the duo’s retro 70s country inspiration.

Their new album attempts to “transcended the gloom and uncertainty of the time with a collection about heartbreak and loyalty; getting by and going crazy; and shaking things up and hunkering down”. It blends their trademark Psychedelic Americana with Blues Rock and Folk.