[Cover photo credit to Tom Oxley]
Dance Punk and Electronic group Datarock have been working on an album that will arrive in January 2023 via YAP Records, but we get a glimpse of their collaboration with the single and video for “Double Vision”. The new album, Media Consumption Pyramid, shows by its title alone that the band are not done critiquing societal structures and modern issues.
The video for “Double Vision” actually brings seven members of the core Datarock “collective” who have all been part of the band at one time or another, but never together at the same time. Convening at Over Oslo Festival this past weekend, Datarock’s current line-up of seven members shared the stage for the very first time.
Fredrik Saroea comments:
’Double Vision’ is a celebration of the fact that the entire DATAROCK gang is finally back together – double up – both on the album and on stage. That’s me on guitar and vocals, Thomas Larssen and Ketil Mosnes on bass, both Stig Narve Brunstad and Kjetil Traavik Møster on keys, and Øyvind Solheim and Tarjei Strøm on drums.
Filmed, edited and animated by Christoffer Aksnes from the studio FORM (Bergen), and interspliced with images by photographers Tom Oxley, Øystein Fyxe, Knut Åserud and Ketil Mosnes, the video truly is a collaborative project with The Vision Street Wear-inspired cover designed by original DATAROCKer Tom Mæland.
Recorded at Toolshed in London, the song was mixed by The Chemical Brothers’ five-time Grammy-winning co-producer Steve Dub (New Order, Depeche Mode, Chemical Brothers) in Liverpool, and mastered by legend Mike Marsh (Björk, Massive Attack, Depeche Mode, Calvin Harris) in Exmouth, Devon.
Formed in Bergen, Norway in 2000, Datarock made a splash in different formats. Many of their singles including “Fa-Fa-Fa,” “True Stories,” and “Give it Up” were sync’ed across multiple platforms including commercials for Apple’s Nano and Coca Cola, on videogames such as The Sims 2: Free Time and FIFA 09 and 10, and on TV shows such as Chuck, Jersey Shore, and Yo Gabba Gabba.