All-female Hard Rock group Conquer Divide and Mascot Records / Mascot Label Group have released the official music video for the band’s lead single from their upcoming new studio album, “Atonement.”

Guitarist Kristen Sturgis shares:

The song touches on feelings of regret, which we tried to convey in the video. You can see one of our other music videos in the reflection of the eye, for example. They’re watching the time tick by wondering what their life could have been like if they would have toughed it out and put the work in. The hardest things in life are the most rewarding, and life is short. So, if you’re not ready to meet us on our level, then get out of the way. 

Drummer Sam Landa adds:

The word atonement is about making reparations; about seeking forgiveness; about feeling sorry for something you’ve done and hoping to make things right. In the context of this song, it’s too late for that – the damage has already been done and there’s no going back. The song tries to capture the feelings of betrayal, of being left high and dry by people who wanted to take the easy way out. The emotions really explode in the breakdown, and the progression mirrors how situations like this can build up in real life. There’s a kind of calm before the storm, and then another sense of calm after. ‘We don’t know who you are’, and we’ve accepted that – just don’t try to come back and beg for forgiveness when you’ve exhausted all of your chances. 

The five-piece band hailing from the U.S., U.K. and Canada have melodic Metalcore inspired roots, and have become a Hard Rock act. In 2020, featuring a re-tooled all female lineup consisting of Kiarely Castillo (vocals) Janel Duarte (vocals, Bass) Kristen Sturgis (guitar), Izzy Johnson (guitar) and Sam Landa (drums), they returned to the studio with Grammy nominated producer Tyler Smyth (Falling in Reverse, I Prevail) and Producer Joey Sturgis (Asking Alexandria, The Devil Wears Prada, Of Mice & Men) to record “Chemicals”, followed by “Messy” in 2021.

Guitarist Izzy Johnson comments on plans for their sophomore album:

Our music over the years has become so versatile. Our next album stays true to our metalcore roots but branches out to softer songs, heavy songs and everything in the middle. We understand that people can have a variety of music tastes (like we do) from pop to metal, why not have it all in one place? There really is something for everyone.

Confirmed appearances are:

October 12 – November 5 with ELECTRIC CALLBOY

10/12   Dallas, TX                                                       Trees

10/13   Houston, TX                                                   Scout Bar

10/14   San Antonio, TX                                             Paper Tiger

10/15   Austin, TX                                                      Come And Take It Live

10/16   El Paso, TX                                                     Rockhorse Bar And Grill

10/18   Mesa, AZ                                                        The Nile

10/19   Las Vegas, NV                                                Fremont Country Club

10/20   Los Angeles, CA                                            1720

10/21   Sacramento, CA                                              Harlows

10/22   Portland, OR                                                   Hawthorne Theatre

10/23   Seattle, WA                                                    El Corazon

10/25   Grand Junction, CO                                        The Mesa Theater

10/26   Denver, CO                                                     The Summit Music Hall

10/27   Colorado Springs, CO                                    Black Sheep

10/28   Lincoln, NE                                                    The Royal Grove

10/29   Joliet, IL                                                          The Forge

10/30   Belvidere, IL                                                   The Apollo Theater

10/31   Fort Wayne, IN                                               Piere’s

11/01   Columbus, OH                                                The King of Clubs

11/02   Louisville, KY                                                Headliners Music Hall

11/03   Grand Rapids, MI                                           Elevation At The Intersections

11/04   Cleveland, OH                                                The Agora Theatre & Ballroom

11/05   Brooklyn, NY                                                 The Monarch