Rock band Collective Soul has announced a “socially purposeful” collaboration with eco-lifestyle brand One Golden Thread to launch an exclusive limited edition lyrical “tree-shirt” available now online and at the band’s upcoming tour stops.

Ed Roland discovered One Golden Thread and connected with the brand’s message and mission and started wearing the beech tree-made apparel on tour, in studio, on photoshoots.

One Golden Thread founder Jeff Scult is actually a longtime Collective Soul fan and when he found out Ed Roland had been wearing his clothes, he suggested a collaboration.

Together they have co-created a lyrical “tree shirt” to express “the golden thread that connects all our collective souls”. Each shirt is derived from regenerative beech trees and shipped in eco-friendly packaging, engraved in golden threads with lyrics from Collective Soul songs.

In recognition of all the lives who have been touched by Alzheimer’s disease, including personal family members of both founder/singer/songwriter/producer Ed Roland and One Golden Thread founder Jeff Scult, for each limited t-shirt purchased, a tree will be planted in memory of a loved one. A portion of the t-shirt’s proceeds will benefit Alzheimer’s care, support, and research.

Collective Soul are touring with the following stops, including the shows with Better Than Ezra and Tonic:

DATE               CITY                             VENUE

Thu 9/9             Bethlehem, PA              Levitt Pavilion Steelstacks *

Fri 9/10             Roanoke, VA                Elmwood Park Amphitheatre *

Sat 9/11            Huber Heights, OH        Rose Music Center *

Sat 9/18            Laughlin, NV                 The Laughlin Event Center +

Thu 9/23           Huntsville, AL                Von Braun Center

Fri 9/24             Mobile, AL                    Mobile Civic Center

Sat 9/25            Lake Charles, LA           Golden Nugget

Fri 10/1             Salina, KS                     Stiefel Theatre

Sat 10/2            Catoosa, OK                 Hard Rock Hotel & Casino

Thu 10/7           Columbia, SC                Township Auditorium *

Fri 10/8             Charlotte, NC                Circle K Speedstreet *

Sat 10/9            Bristol, VA                    The Cameo Theater

Fri 10/29           Morristown, NJ              Mayo Performing Arts Center *

Sat 10/30          Atlantic City, NJ             Ocean Resorts & Casino *

Sat 11/6            Mashantucket, CT          Foxwoods Resort Casino *

Sun 11/7           Washington, DC            The Anthem *

Thu 11/11         Macon, GA                    Macon City Auditorium

Fri 11/12           Albany, GA                   Albany Municipal Auditorium

Sat 11/13          Jacksonville, FL            Naval Mayport Station

* with Better Than Ezra & Tonic

+ with Goo Goo Dolls

More about One Golden Thread:

One Golden Thread is a regenerative apparel and eco-fashion lifestyle brand harnessing the connection between humans and nature. By sourcing material from regenerative beech trees, and partnering with One Tree Planted to plant a tree for every product sold, One Golden Thread’s impact model is to go beyond sustainability and actually give back to the planet. The company’s core ethos is to regenerate for a golden planet, galvanizing a movement for all ages to leave the Earth better than they found it. This model of benevolence threads throughout the company’s practices with fair wage love shops manufacturing their products, and eco-friendly packaging. One Golden Thread and founder Jeff Scult were lauded by Forbes for “Raising the sustainability bar for Gen R: Regeneration”.