Laveda’s “Strawberry” Evolved From Playing Unfinished Music Live

[Cover photo credit to Mars Alba]

NYC-based noise Rock/Shoegaze outfit Laveda has released new song and video for “Strawberry”, taken from their upcoming album Love, Darla, out September 12, 2025 via Bar/None Records. The song originally evolved organically from a spontaneous session, and it came from “raw ideas, tested live on tour.” The band feel that it helped them develop their sonic identity.

Guitarist Jake Brooks says:

Strawberry” was an integral part of discovering the landscape that the other songs on the album would eventually live within.

He continues:

“Strawberry” started as a jam between Ali [Genevich, lead vocalist] on bass and me on guitar. We sent it to Joe [Taurone, drummer] and he completely expanded it into this sick drum part.

Playing unfinished music live helped us discover what made the songs tick.We made tweaks over time and eventually ended up with something much more refined. It was an integral part of shaping the entire record.

Ali Genevich says about the lyrics:

It’s about trying to escape from your inner demons. It’s incredibly inspiring to create art in NYC, but the noise – literal and figurative – makes it overwhelming. Social media doesn’t help. People say messed up things in comments. It bums me out. I guess I consider myself to be whatever the opposite of a parasocial is.

Laveda has also announced a tour across the States that will see them perform in locations such as Chicago, ILSt Louis, MONashville, TNAustin, TXLos Angeles, CA and San Francisco, CA with more shows to be announced in the coming weeks. 

Laveda tour dates:

September 16    Brooklyn, NYBaby’s Alright (album release)
September 18 Rochester, NY Bugjar
September 19 Buffalo, NY   Revolution Gallery Lounge
September 20 Cincinnati, OH MOTR
September 21Chicago, IL            Burlington Bar 
September 22  Indianapolis, IN Healer 
September 23 St Louis, MO          Sink Hole 
September 24   Nashville, TN Basement (matinee show)
September 25 Dallas, TXTX Tea Room
September 26 Austin, TX      Mohawk (Levitation – support for The Dandy Warhols)
September 27 El Paso, TX      Rosewood Bar
September 28   Phoenix, AZ           Thunderbird Lounge
September 30  San Diego, CA Soda Bar 
October 1      Los Angeles, CA     Permanent Records Roadhouse (late show)
October 2   Las Vegas, NV Grey Witch 
October 5    San Francisco, CA   Kilowatt Bar 
October 10     Seattle, WA Conor Byrne
October 11      Richland, WA Ray’s Golden Lion 
October 12   Bellingham, WA The Shakedown (support for Shilpa Ray)
October 14      Salt Lake City, UT     International 
October 16      Kansas City, MO      miniBar
October 17      Padukah, KY           Padukah Beerworks