[Cover photo credit to Ingrid Marie Slettemoen]

Norwegian Alternative R&B and Soul singer/songwriter Beharie has shared an accompanying visual to his new track “Desire”. This week, the musician will also make his SXSW debut with six showcases.

Beharie’s debut album Are You There, Boy? is out now. The artist weaves together “narratives of love lost and gained” on the new collection.

On the video’s concept, director Martin Kopperud says:

We explore the idea of self desire, to do and be yourself, and how we often meet forces that don’t necessarily agree or comply with what you believe in, that’ll rather tell you how something works. We hope this can be a reminder to always stay true to yourself and to stand for your beliefs.

Beharie adds that the song is about…

…insisting on being the right one for someone you like and telling them without any doubt, and being willing to do anything to make it happen.

With three EPs shared since 2019, Beharie has consistently expanded his sound and message. In 2019, Beharie shared his self-titled first EP, and in 2021, his second EP, Beharie // Beharie, earned the singer-songwriter a Norwegian Grammy Award or Spellemann Award. It also earned the attention of the Swedish Gaffa Awards who named him the “International Newcomer of The Year”.

In 2022, Beharie joined Grammy winner and R&B artist Leon Bridges on tour and released his third EP, Beharie, The Third. See Beharie live across Europe and London, UK next month with tickets on sale now here.