‘Time Has Come Today: Rock and Roll Diaries 1967-2007’ Completes Harold Bronson’s Biographical Trilogy

Trouser Press Books has announced that they will publish Time Has Come Today: Rock and Roll Diaries 1967 – 2007 by Rhino Records co-founder Harold Bronson. Bronson is someone who has made music, collected music, written about it, sold it, and been in the record business. In his new book, he recounts the adventure of his musical life. The book arrives on September 27th, 2023.

Before he co-founded Rhino Records, Bronson was a devoted fan growing up in Southern California in the 1960s. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era’s greats, he launched the Rhino label from the back room of the Los Angeles record store he managed. 

Completing a trilogy of books that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), Time Has Come Today is a 40-year memoir in diary form that documents Bronson’s progress from student musician and journalist to label executive.

Time Has Come Today contains concert accounts, historical events, and meetings with many noted musicians with details that have never before been made public.

Some of the topics and incidents included are:

Lunches with Peter Noone, Terri Nunn, Wally Amos, Henny Youngman, Andrew Loog Oldham

A limo ride with all four Monkees

In the studio with Black Sabbath and others

Home visits with George Carlin, Howard Kaylan of the Turtles, Mike Nesmith, Stephen Bishop, and many more

Posting bail for Arthur Lee of Love

Parties with Gene Simmons, Alice Cooper, and many more

Conversations with the Bee Gees, the Doors, the Knack, ELO, George Clinton, Mickie Most, Hunter S. Thompson, John Sebastian, Van Dyke Parks, Rod Argent, Bon Scott, Janis Ian, Edgar Winter, the Chambers Brothers, Suzi Quatro, David Essex, Sha Na Na, Mike Chapman, Nicky Hopkins, Badfinger, Rodney Bingenheimer, John Kay of Steppenwolf, Sean Bonniwell of the Music Machine, Michael Brown of the Left Banke and members of Iron Butterfly, Procol Harum, and Focus

Business meetings with Ben & Jerry, the editors of Mad magazine, and Randy California of Spirit

A wild in-store appearance by Kim Fowley