Trouser Press Books has announced that they will publish Time Has Come Today: Rock and Roll Diaries 1967 – 2007 by Rhino Records co-founder Harold Bronson. Bronson is someone who has made music, collected music, written about it, sold it, and been in the record business. In his new book, he recounts the adventure of his musical life. The book arrives on September 27th, 2023.
Before he co-founded Rhino Records, Bronson was a devoted fan growing up in Southern California in the 1960s. He channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era’s greats, he launched the Rhino label from the back room of the Los Angeles record store he managed.
Completing a trilogy of books that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), Time Has Come Today is a 40-year memoir in diary form that documents Bronson’s progress from student musician and journalist to label executive.
Time Has Come Today contains concert accounts, historical events, and meetings with many noted musicians with details that have never before been made public.
Some of the topics and incidents included are: