Bring The Hoax’s ‘Single Coil Candy’ Celebrates A Full But Gritty Sound

Single Coil Candy will be the debut full-length album by Swedish Alternative Rock group Bring the Hoax. Set for release on the 12th of May via Lövely Records, the album contains the four tracks from Bring the Hoax’s self-titled EP from 2022, plus six new unreleased songs. It will arrive digitally and on pink vinyl.

You can still read our previous Wildfire interview with Bring The Hoax about their self-titled EP right here.

The album title refers to a commonly used guitar pickup called “single coil” which is often found in offset guitars such as the Fender Jazzmaster and Jaguar models, two of the band’s favorites. It has the ability to produce “a warm, full-bodied but yet gritty sound. Candy-like, if you will.”

The band’s Hasse Karlsson says:

We aim to give the listener a wall of sound-like experience, but one that still maintains a living room recording feeling. Large and powerful, but present and close.

Lyrically, the album covers many universal human feelings like anger and despair, but there’s also hope, contemplation, and some political commentary.

Karl Nordahl adds:

We’re so excited to finally share ‘Single Coil Candy’ with the world. This album is a real representation of who we are as a band. It’s got a lot of energy and raw emotion, and we hope it connects with our listeners in a meaningful way.

Single Coil Candy was produced by Bring the Hoax, and recorded by the band members at Danviken Stereo. The album was mixed by Markus Ingberg at Clubhill Studios, mastered by Hans Olsson Brookes, and features cover art by Bring the Hoax’s bass player Sara Engström.