[Cover photo credit to Sheldon Botler Photography]
For over 15 years, Cliff Beach has been performing in the Los Angeles music scene. Following an early 2024 Jazz release, You Showed Me The Way, Beach is pivoting back to his Funk roots with his forthcoming release Beach Please, available via Eddie Roberts’ (The New Mastersounds) imprint Color Red on October 18, 2024.
The first single “The Work” is out today, Friday, August 23rd. The song “speaks to a go-getter attitude with no shortcuts to success other than putting your head down, putting forth the effort, and relentlessly hustling to achieve your dreams.”
Beach shares:
I try to bring a creative mindset to all aspects of work. And like Mary Poppins, I try to find fun and gamify work. But I believe in a solid work ethic where you get what you put in there and exponentially, you get more out of it—you gotta prime the pump.
Beach’s life philosophy of exerting effort is further reflected in his book, Side Hustle & Flow: 10 Principles to Live and Lead a More Productive Life in Less Time, which he was drafting at the same time he wrote the collection of songs that appear in Beach Please.
Throughout the book’s ten chapters, Beach chronicles his journey of being kicked off American Idol to finding success with his song “Confident” that won the Grand Prize for R&B at the John Lennon Songwriting Contest in 2019.
Beach Please’s 11-tracks are structured as a 3-part suite, “each exploring a different element of love, heartbreak, and redemption.”
The album was produced by Cliff Beach and recorded at The Road House in Topanga, CA by Lito Magana. The album’s pre-mixing was done at 1192 Studios in Westlake Village, CA by Tim Hall with mixing by Dylan Brown and mastering by Doug Krebs.
Beach says about the album:
Spanning songs over my entire career that never made it to an album yet everything has a right place and time to be born. The past is history, the future is a mystery and all we have is here and now. This album is as NOW as I’ve ever been and I am thrilled to be partnering with Color Red Music label for its inaugural release!
Performance Dates:
| 8/31 Sofar Sounds – Venice, CA |
| 9/28 Disney Grand California Hotel w/ Greg Smith – Anaheim, CA |
| 10/6 – Manhattan Beach Hometown Fair – Manhattan Beach, CA |
| 10/26 Sam’s Place w/ David Franz – Ojai, CA |
